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JI FU
CHINESE TRADITIONAL TEA

Developed brand identity for Ji Fu Tea. 

Ji Fu Tea is a personal tea studio selling traditional Chinese tea to Chinese customers aged 20 to 70. The brand identity keywords are "traditional" and "inheritance". 

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The logo design combines Chinese calligraphy and the Seal elegantly to show the brand identity. 

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Logo Development

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From the leaf image to the Seal design

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Banner Design

Culture based design

Colour Choices

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Mobile Online Store design

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